US judge rules trial against Splenda false advertising claims can proceed
December 09, 2007: 04:53 PM EST
LOS ANGELES, Dec. 9, 2007 (Thomson Financial delivered by Newstex) --
A federal court in Los Angeles ruled that the lawsuit brought against Johnson & Johnson (NYSE:JNJ) and its unit McNeil Nutritionals by US sugar farmers can proceed, the Washington-based Sugar Association said in a statement.
The lawsuit accuses Johnson & Johnson of misleading the public through false advertising in regard to its sweetener product Splenda, the association said.
'The central issue before the court is the deceptive nature of the advertising of Splenda -- a chemical sweetener -- to make consumers believe it is a natural product, including the use of the taglines, 'Made from sugar, so it tastes like sugar' and 'Good for the Whole Family,' the Sugar Association statement said.
Johnson & Johnson had sought to have the lawsuit dismissed, claiming that the plaintiffs had unreasonably delayed bringing suit.
According to the Sugar Association, it has been estimated that damages in this case could reach 1 bln usd. The trial is scheduled to begin on Jan 29, 2008, in Los Angeles, it added.
Note: Remember not to use this sweetener sometimes called Sucralose as it liberates free chlorine. Think of drinking bleach. Dr. James Bowen who wrote The Lethal Science of Splenda: http://www.wnho.net/splenda_chlorocarbon.htm says if you go from aspartame (NutraSweet/Equal/Spoonful/E951/Canderel), etc. to Splenda you can maintain the reactions from aspartame and pick up those from Splenda as well. This is because aspartame is so poisonous its a chemical hypersensitization agent.
More information on aspartame and Splenda on www.wnho.net (click on aspartame for both), www.mpwhi.com, www.dorway.com and the Aspartame Toxicity Center, www.holisticmed.com/aspartame