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Monday, August 21, 2006

You Do Get What You Pay For, Maybe?

Some many years ago now I did a cost comparison on Centrum vitamins compared to three or four other brands. Centrum, by and far, was the loser: High Cost and Low Quality.
I recently learned from one of my clients using the new Medicare Drug Plan that Centrum is on the schedule. Well of course this makes sense because it is manufactured by a pharmaceutical company. One with Carte Blanche to rip off our Elders.
Now here you have the opinion of a colleague of mine, and I couln't have said it better.


Cheap Vitamin Crap-Tasties By Alan Graham (with Alfred Lehmberg) 8-21-6

I've written extensively explaining how Centrum, Theragram, et al, are nearly worthless, so the latest Centrum TV commercials belching forth from the tube I find particularly insulting. Insulting, and, in my opinion, dangerous to the vitamin consumer if it entices them to purchase this junk instead of something that might actually work.

...Just to refresh your memory? Virtually all grocery-store Multi-Vitamins like Centrum (by way of ready example), are, absolutely, the cheapest, the least absorbable, and the most non-absorbable. They are artificial, chock full of chemical binders & fillers, and are harmful (as I see it), hard-pressed "Nuggets of Crap"!

...Gee, I hope that wasn't too harsh.

Read my paper "The Ballad of Cheap Vitamins and Motor Oil" at ...for a complete scientific explanation of the lies & obfuscation associated with Centrum, Flintstones, etc.

Anyway, reader, if you watch TV at all, I'm sure you've seen the new Centrum commercial. The word "inundated" comes to mind.

Lets take a closer look at their "dazzling Scientific sounding Crap" ...that is a hypocritical, insulting JOKE... oh yeah, and by the way... ...I'm not laughing.

Scene Opens -- Hundreds of different brands of Vitamin bottles come spilling out of this giant, clear-plastic, silo-looking thing and go rolling across the floor. The narrator steps forward and says something to the effect "There are lots of Multi-Vitamins out there... that are only about the NUMBER OF INGREDIENTS..."

Wait a minute there, "Devil Spawn"! Hasn't that been the "Advertising Theme" of Centrum propounded and patronized for decades... "Complete From A to Zinc", thus emphasizing the number of ingredients?

Wow, and speaking of "number of Ingredients" - look at the panoply of chemical crap in Centrum Silver currently:

INGREDIENTS: Calcium Carbonate, Dibasic Calcium Phosphate, Magnesium Oxide, Potassium Chloride, Microcrystalline Cellulose, Ascorbic Acid, Dl-Alpha Tocopheryl Acetate, Gelatin, Pre Gelatinized Starch, Crospovidone, Acacia Senegal Gum Contains 2% or less of the Following: (, Ascorbyl Palmitate, Beta Carotene, Biotin, Boron, Butylated Hydroxytoluene BHT, Calcium Pantothenate, Chromic Chloride, Citric Acid, Collodial Silicon Dioxide, Cupric Oxide, Cyanocobalamin, Ergocalciferol, Blue 2 Aluminum Lake, Red 40 Aluminum Lake, Yellow 6 Aluminum Lake, Folic Acid, Hypromellose, Lutein, Lycopene, Magnesium Stearate, Manganese Sulfate, Niacinamide, Nickelous Sulfate, Phytonadione, Polysorbate 80, Pyridoxine Hydrochloride (HCL), Riboflavin, Silicon Dioxide, Sodium Ascorbate, Sodium Benzoate, Sodium Citrate, Sodium Metavanadate, Sodium Molybdate, Sodium Selenate, Sodium Silico Aluminate, Sorbic Acid, Starch, Sucrose, Thiamine Mononitrate, Titanium Dioxide, Tocopherols, Tribasic Calcium Phosphate, Triethyl Citrate, Vitamin A Acetate, Zinc Oxide, May contain : Calcium Stearate, Glucose, Lactose Monohydrate

Yikes... Please, NONE of the preceding for me, especially: Butylated Hydroxytoluene (Vit. E works better & is safe, unlike BHT), Polysorbate 80 (...Cleanser in hair stuff like the Helsinki Formula...), Yellow 6 Aluminum Lake (...Banned in Norway...), Sodium Benzoate (...Known to cause rashes, headaches & Asthma...)... ...but thanks anyway.

The preceding four iterated are the really "bad" ones, but believe me, I could write a small book explaining how most of the remaining items above, are unnecessary, unhealthful & are the cheapest, most inferior form, when there's more than one form available...

C'mon kiddies... finish up your "Snackie Cakes" or "Cheezy Poofs" so you can have your "Flintstones Vitamin"...and Kids, don't worry about that Red 40 Lake, Yellow 6 Lake & Blue 2 Lake -- All banned in Norway.

Also, while on the subject of kid's vitamins... ...why in the Hell would they need to put TOXIC TransFat from Hydrogenated Vegetable Oil (HVO) in Flintstones? This one simple act confirms that Flintstone's Executives will "bend-over" for Satan...I digress.

Continuing on :

"...LIKE 'C' RECHARGING 'E'..."?

This is the provenance of the Crap-tastics alluded to in the title, reader.

The aforementioned narrator tells us how Centrum has 8 *combinations* of ingredients " 'C' recharging 'E'..."

Uh, OK... ...this sounds great that Centrum's Vitamin 'C' recharges their Vit. 'E' I guess that means that Centrum is "special" and that most other multi's don't do that neat 'C' recharging 'E' thing... Well, No!

Actually Folks, in EVERY Multi-Vitamin in the whole Freaking World, the 'C' recharges the 'E'! As long as the Multi has C & E, this recharging will happen. Moreover, I've never seen a Multi that didn't have C & E , have you?

Truth in advertising is lost under a cowl of Centrum doing nothing special at all to fraudulently indicate that they do! All "C's" recharge the "E's"! That's what 'C's do to 'E's without regard to brand name, trademark, or quality! See?

They LIE! Surprised?

Reader, in all those higher quality Multi's much superior to Centrum (like virtually EVERY brand you would find in a health food store), the 'C' will even do a BETTER job of recharging the 'E' because the artificial "DL" form of Vit.E in Centrum is only about 60% usable (unlike the natural "D" form of Vit.E that is 100% usable). This is because the "L" portion of the "DL" is a "backwards molecule" that is unusable to humans.

Moreover, that 60% is further eroded because, even though it's unusable to us, the "L" molecule fits nicely, still, into the Vit.E receptor site, blocking it so the usable "D" can't get in to turn the chemical key! This means you are likely using much less than 50% of the "DL" Vit. E listed on the label.

See how that works? Centrum is bubble gum in the coin slot of your body chemistry at many of these aforementioned receptor sites!

Consider: These soulless corporatists spend millions of dollars to make a commercial fraudulently implying that their brand of Vitamin is singular with regard to something that ALL Multi-Vitamins do automatically anyway... obscuring the fact that other brands actually perform this function better than they do! That's not only deceptive, it's a mis-utilization of Mother-Nature's limited resources... resources like your TIME and your quality of life.

Why don't they spend their money to tell you truthfully about something that makes their product superior to the others? Well...they would, you see... ...if they could... ...but they (um... ah...) CAN'T!

They can't because, as I've said, "Centrum and cheap grocery store vitamins like them are inferior, duplicitous, and mendacious CRAP." Be not fooled.

Well be!

Alan D. Graham
E-mail --
AVG Blog --

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